SERP is short for “Search Engine Results Page”.  SERP optimization is a process by which one seeks to receive a better placement in the results anyone receives when searching for a particular keyword in Google or any other search engine.  It is basically the ultimate search engine results illustrating company preferences and core capabilities.

SERP is based on many factors but the biggest part of this factors is your content and sites that link back to you.  An excellent SERP brings in  customers.  It is this aspect of Search Engine Marketing (SEM) that makes a website more likely to climb up the search engine results page and the SERP is where the majority of the traffic to a website is originated.

Search Engines

Search engine listings can be organic or paid.  Organic simply means the process by which web users find websites having unpaid search engine listings.  Major search engines usually display three kinds of listings on their SERPs: listings that have been indexed by the search engine’s spider (organic), listings that have been submitted to the search engine’s directory by a human (organic), and listings by those who’ve paid to be listed (paid).

The three most known search engines are Google, Yahoo and MSN.  They are the main search engine or portals used world wide.  Today, the majority of visitors to your site will come from search engines.  This is the reason you need to make your site look as good as possible in the search engine’s eyes.

Meta tag keywords, descriptions and titles that are highly relevant to the content on the specific page help to increase your value to search engines and assist in boosting your blog or website in the SERP. 

Links

Link Building is another key element to making your website more favorable to search engines.   Establishing inbound links from other quality websites will help your site achieve a higher ranking.  Link building is probably the hardest part of building your web presence.  Once a Web site has some high-quality link development, the commercial search engines should easily discover your site.

Site Content
New Content is another key element to making your site more favorable to search engines.   You should regularly add new web pages full of unique content to your site.  Adding a new page every day to your web site and linking to it from within your site will tell the search engines to come back and visit your site on a more frequent basis.

Search engine position ranking can decrease and increase over time depending on whether or not the search engine has tweaked it’s raking algorithm during an update.  Maintaining a high SERP is both both difficult and critical to any successful business, but with patience and perseverance a high SERP is possible.