ShopRMall.com launches what could potentially be a new trend in mobile commerce, a new site that allows shoppers to browse and purchase products directly from their iPhone.

Charlotte, NC, July 17, 2008 — ShopRMall.com, a shopping portal that offers direct links, coupons, and special offers for online stores, has launched iphone.shoprmall.com, an iPhone/iPod Touch version of the ShopRMall.com web site. The new site includes daily coupons and specialoffers along with easy access to over 1,000 name brand and specialty stores, all from a familiar iPhone interface.

Stores in ShopRMall.com include The Apple Store, Dick’s Sporting Goods, Fingerhut, JCPenney, Overstock.com, Staples, Amazon.com, Bowflex, Macy’s, Best Buy, and Brookstone.

This is not ShopRMall.com’s first foray into the mobile realm. In 2001, Eric J. Katowitz, a professional multi-platform engineer and graphic designer with Cire Web Site Design & Hosting, along with his cutting edge team of experts, launched mobile.shoprmall.com for various mobile devices and cell phones, including those running the Blackberry, Palm, and Windows Mobile platforms. That site is a coupons only version that allows users to browse the latest special offers, but not purchase products directly.

ShopRMall.com and Cire Web Site Design & Hosting, owned by Cire Computer Productions, Inc., an e-commerce technology and interactive services provider, offers what could potentially be a new trend in mobile commerce. The keystone of this trend is the ability to allow shoppers to browse and purchase products directly from each merchant’s online shopping web site via their iPhone or iPod Touch.

You can find the full text of the article below, and to see the latest site to spring up from the ShopPocket project view our newest press release here.

ShopRMall.com Miniaturizes for Mobile Shoppers

ShopRMall.com, a web site that offers coupons and special offers for myriad online stores with links on its site, has launched a mobile version of the site, mobile.ShopRMall.com/pda/. The site’s mobile edition presents daily offers with links to e-commerce sites, some of which also are mobile editions of the sites.

Web stores on ShopRMall.com include Dick’s Sporting Goods, Fingerhut, JCPenney, Oriental Trading Company, Overstock.com, Staples, PajamaGram, Newegg, Little Giant Ladder Systems and Bowflex.

ShopRMall.com, operated by Cire Computer Productions Inc., an e-commerce technology and services vendor, represents what potentially could be the beginnings of a trend in m-commerce: E-commerce and m-commerce technology vendors launching m-commerce sites of their own. The model to date has the vendors launching mobile versions of retailer web sites for free and combining them into an online shopping mall setting; vendors then take commissions on sales to recoup their investments. A tangential part of this model, like the one now being used by ShopRMall.com, has the vendors setting up mobile sites that shoppers searching for products on their mobile phones can use as a jumping off point to web stores.

Similarly, wireless telecommunications carriers have begun adding shopping portals, or decks, to their user interfaces. Mobile phone users access the shopping area, which enables them to link to m-commerce sites—either wireless carrier-based versions of sites or Internet-based mobile-enabled sites—of retailers that have commission agreements with the carriers.