If you provide good customer service,
people will refer business to you.

Delusion: Here’s the reason.  Good customer service is prerequisite.  It’s a minimum expectation.

Think about it.  Would you refer somebody to me if I provided lousy customer service?  Of course not.  You’ll end up looking like a dope in the eyes of your prospect.  Your own credibility would suffer.

Good customer service is part of what the prospect expects when you refer him to me.  If you are recommending me to him. I must be something pretty special, right.  And if I want to keep that customer coming back, I’ll need to give him more than the minimum expectation of simply good service. I’ll need to provide great, outstanding, memorable customer service to really stand out.

Truth or Delusion?: Busting Networking’s Biggest Myths (Hardcover)

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Biography

Dr. Ivan Misner is the Founder & Chairman of BNI, the world’s largest business networking organization . BNI was founded in 1985. The organization has thousands of chapters throughout every populated continent of the world. Each year, BNI generates millions referrals resulting in billions dollars worth of business for its members.